Our Culture & Values

Our founder, Fakher El Kallassi, believed that our pillars should be carried on from generation to generation so that it remains the main catalyst behind the group's continuity and prosperity.
The El Kallassi family has shared the essence of these beliefs with the entire group through these main pillars:
(T) ‘Trustworthy’, (R) ‘Religious’, (A) ‘Adventurous’, (D) ‘Determined’, (E) ‘Efficient’, and (R) ‘Resilient’.


The El Kallassi family has shared the essence of these pillars with the group’s entire team under four main values: